Brynjar Karl is the founder of Key Habits. He is a former national team player in basketball and founder of Sideline Sports, a company specializing in quality management solutions for organizations and coaches.
Brynjar studied psychology at UAM and subsequently worked as a counselor for professional teams in major organizations such as NBA, NFL and the English Premier League.

Brynjar Karl develops teaching materials for skill work, strength training and tactics. He has produced techincal material for FIBA.


In 2004, Brynjar Karl founded FSu Basketball, the first sports academy in Icelandic high schools. FSu Basketball is the only club in Icelandic Premier League basketball history to have competed with a group of players all under the age of 22.

Brynjar is an experienced lecturer and course leader. He specializes in personal goal management and enhanced emotional fitness. This has contributed to an icreased awareness within Iceland generally.
Skeifunni 19   /   108 Reykjavík   /   keyhabits@keyhabits.is   /   511 4488